Exposure
AXE was a major corporate sponsor in 2010, creating the “AXE Undie Run® Challenge.” Seeing an opportunity to influence the greater college population, the Undie Run® franchised its unique vision of philanthropy to include 9 other schools, growing from 1,500 participating students to a conservative estimate of 60,000.
Those schools involved: San Diego State University, University of California at Santa Barbara, University of Texas, University of Kansas, Boston College, University of Wisconsin, University of Maryland, University of Washington and Arizona State University.
2010 College Humor Coverage
College Humor teamed with AXE to help promote the Undie Run® Challenge video seen above. They also came on location to Austin and filmed a news broadcast interviewing the “Undie Run® Legend”. All of their Undie Run® videos have more than 230,000 views.
Undie Run Legend (Video) | Undie Run Coverage (Video)
MSNBC’s Today Show Web Coverage
In 2010, one of our Undie Run’s earned the hottest video of the day on MSNBC Todayshow.com’s website.
Check out the video!
Exposure in 2009
The Travel Channel called us and wanted to feature Austin’s Undie Run® because they heard it had the best entertainment. Being from the “live music capital of the world,” Austin was game. The show was called “EXTREME” and this episode was about “the most extreme traditions.” The Travel Channel…well, did what they did best and traveled around the world to film these traditions. The Austin Undie Run® was so good that it became the teaser throughout the hour-long episode, being the last to be shown.
